own your story

get your brand seen

the pr guidebook

own your story get your brand seen the pr guidebook

the skill of telling your own story should belong to you.

The PR Guidebook is a comprehensive DIY resource for brands who want to get seen - without the agency price tag.

No outsourcing. No retainers. Just the strategy, frameworks, and tools a PR agency would use - packaged in a way you can learn, apply, and repeat, any time you choose.

WHAT IT IS

The PR Guidebook IS A COMPREHENSIVE 50-PAGE RESOURCE THAT teaches you the exact process agencies use to secure coverage, step-by-step. Created by a pr specialist with 10+ years industry experience.

It gives you the tools to:

  • Craft your story clearly and confidently

  • Write your own press release (with templates)

  • Build a targeted media list (and learn who to contact)

  • Pitch journalists in a way that actually gets read

  • Create launch angles and ideas that stand out

  • Follow up without feeling awkward or pushy

  • MAINTAIN MOMENTUM POST-LAUNCH

how it works

PR isn’t just a one-time launch resource. It’s a skill that compounds. With The PR Guidebook, you’re not renting PR expertise - you’re building it into your business

Once you learn how to write your own press release, pitch confidently & build your own media relationships - you don’t have to rely on anyone else to get your brand seen. Ever again.

And unlike agency retainers that end the moment you stop paying, this guide is yours forever.

You can return to it every time you:

  • Launch a product

  • Host an event

  • Collaborate with a brand

  • Expand your offering

  • Pitch a new angle or story

  • Or simply need new ideas to grow your visibility further.

the value

Hiring a PR agency as a small brand is expensive. Many agencies require:

  • $5K+ p/month retainers

  • Min. 3 - 6 month commitments

  • And even then, there’s often no guaranteed results

The PR Guidebook gives you roughly $10,000+ worth of strategy for just $129.

Because we believe powerful storytelling shouldn’t be reserved for big budgets.

the pr guidebook

who it’s for:

  • Founders & small business owners

  • Side-hustlers & emerging brands

  • PR-curious marketers or brand managers

  • Creatives launching something new

  • Aspiring PR pros looking to learn the ropes

  • Anyone tired of waiting to be “ready” to be seen

WHAT’S INSIDE:

  • The 50-page guide (digital PDF, instant download)

  • Media-ready messaging framework

  • Press release template / full written example

  • Talent bio template / full written example

  • Pitch email prompts

  • Media list guidance & sourcing formulas

  • Launch ideas + angle generation prompts

  • Confidence to pitch like a publicist

  • A clear roadmap you can repeat, again and again

  • +more

Download The PR Guidebook. Keep it forever. Grow your brand on your terms.

$129 AUD - Instant, Lifetime Access

The PR Guidebook
The PR Guidebook
$129.00

An essential DIY resource for small brands seeking media coverage - on their own terms, without the agency retainer.

  • “The PR Guidebook has been incredibly helpful for my small business. It made PR feel clear, achievable, and not overwhelming. The practical tips and templates gave me the confidence to pitch my brand properly and take real action. Highly recommend for any small business wanting to get their story out there.”

    — Tabby, Founder of Whiskey Rebellion

  • “The absolute best and most insightful tool, crafted by someone with a wealth of knowledge. What more could you want"

    — Abby, Founder of Concept Fleet

  • “A truly great product. It has given me new insight into the hidden persuaders in business - the small but powerful moves that make the difference between a brand that gets noticed and one that stays invisible. If you're a small brand trying to figure out how to get seen, this is where I'd start.”

    — Customer

  • "There is so much gold in here!"

    — Customer